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Building a Pipeline of Sustainable Wealth
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Are you still waiting for your ship to come in or are you kneeling next to your bathtub with a one gallon bucket floating in the water, pretending it's a luxury liner? You may be pretty good at convincing your friends and neighbors that you've hit the mother lode, but the reality is you're still a grown up playing a child's game. All the positive thinking in the world doesn't change the fact that your boat is still a bucket and its capacity is still a gallon. How much money can you realistically hope to cram into a bucket?
Don't get me wrong – in no way am I suggesting that real estate investing is child's play. But there's a good chance your marketing effort is. A child is thrilled at the prospect of a bucketful of spendable cash. But an adult knows that a pipeline of high volume profits saturating your future with spendable cash is infinitely better.
But How Do You Build a Pipeline?
It starts with a great foundation. You can bounce from one investing strategy to another, hoping against hope that you'll eventually come across the one great idea that will give you a foundation to build upon – or you can go to one single source for all the information you could need to lay a solid foundation for a lifetime of sustainable profits. REI Conferences can be that foundation. By learning winning real estate investing strategies, your future can be in your own hands instead of someone elses.
Technology holds the key to your success. The power of the Internet can bring high quality buyers and motivated sellers leads to you. The days of running high dollar radio ads, directing expensive direct mail campaigns, or saturating your community with piles of ink pens emblazoned with your name and telephone number can end. You might still choose to utilize some of these strategies, but you can pull better quality leads with a website of your own. Your website can explain all the details of how you invest and the types of properties you're looking for. It can contain contact forms to collect information from buyers who meet your investing criteria and are still anxious to sell you their properties. If you have properties for sale, your website can have pictures and descriptions of available properties to entice would-be buyers with multiple options. If you do not already have a website, you can pick one up for next to nothing at through godaddy.com or namecheap.com
The next part of your pipeline comes from using the power of other people’s efforts. As you learn winning strategies for lucrative investing, you can have a virtual assistant locate, qualify, and deliver additional prospects to your email inbox every day – or night. Your individual efforts end at the end of the day, but by enlisting the aid of an inexpensively priced virtual assistant to tackle the more mundane and infinitely less interesting aspects of buyer and motivated seller lead generation, you can spend every waking hour (that you want to!) negotiating real estate deals and doing things that will get profits moving through your pipeline. There are also really great software tools for generating leads.
The final part of your pipeline is to virtually purchase properties from the comfort of your living room. You may live in Kansas City, Missouri, but by enlisting a full power team (as I like to call it) of professionals in the areas you're investing, you can handle all of the details from home. Whether it's an attorney, contractor, appraiser, Title Company, or any other member of your remote wealth building team, you can do anything from home. Now that's what I call remote control!
By following these four steps you can lay the foundation for your real estate pipeline. Then all you need to do is flip the switch and let your portfolio grow while your profits flow. Doesn't this seem infinitely better than crouching next to a bathtub with a little bucket of money? You don't have to get rid of your bucket, though. If you want, fill it with ice and champagne and set it next to your new hot tub – within reach for celebrating after you complete that next deal!
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 | Charrissa Cawley |  |
Charrissa Cawley has a long standing reputation for excellence as a gifted speaker, real estate trainer and wealth coach. Her strength lies in training entrepreneurs in the areas of real estate, investing and financial literacy. Her passion is bridging the gap between learning and doing. She has helped thousands of entrepreneurs all over the world seeking financial growth by equipping them with the tools, resources and specialized knowledge to succeed.
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Published with Permission of Author.
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