The Law of Massive Action = Massive Results by Gerhard Cronje
There is still some time to kick that marketing system of yours into high gear and make this your most profitable year ever. I would like to ask you a big favor. If you are struggling to get your phone ringing with motivated sellers calling you then you might be guilty of lacking focus. Do this. If you have been marketing for a while then look back at the actions and marketing strategies that have supplied you with your most deals and or qualified leads in the past.
Write Down the Top Three
Now, disregard all the marketing that you are doing at present and just focus on implementing these 3 strategies. Have you ever heard of the 80/20 principle? Of all the marketing efforts that you are putting forth - only 20% of certain efforts are producing your best results. Does it not make sense to focus on the small percentage of effective activities that are giving you your best results Absolutely! Let me give you an example.
Mr. Investor Has the Following Monthly Marketing Budget:
$200 per month on bandit signs = 10 leads
$300 per month on classified ads = 5 leads
3 birddogs, $0 per month = 6 leads
$500 per month direct mail = 12 leads
$0 for 2 assistants knocking on doors of pre-foreclosures = 1 deal per month.
From the above figures, we can detract that the most effective cost per lead is as a result from bandit signs, knocking on doors of pre-foreclosures and birddogs. If Mr. Investor is smart he needs to double his efforts on these strategies and spend less or no money on all the other strategies.
His New Marketing Plan Would Then Look Like This:
$400 per month on bandit signs.
6 birddogs seeking deals ( find 3 new ones).
4 assistants knocking on doors of pre-foreclosures( find 2 new ones).
By doing this he should get double the leads he was getting before from his previous actions and he has slashed his marketing expenses by $600 per month. His goal should be through the law of "Massive Action = Massive Results" to double his efforts every 3 months and constantly put money back into his marketing from real estate profits to exponentially grow his business. Whenever I review my mentoring students marketing plans it is always very clear that they lack focus and do not capitalize on the strategies that have given them their best results in the past. Learn from the mistakes from others and make this your best year ever.
Gerhard Cronje has been a real estate investor for 6 years. He used to work in the medical field as a physical therapist but because of “burn-out” turned to real estate. He now resides in Daytona Beach, Florida and his specialty is lease options and marketing - finding unique and creative ways to locate deals before his competition is his niche.
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Published with Permission of Author.
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