Do You Want To Sell Your Rehab Fast? by Lou Castillo
That’s an obvious question – we all do! So what is the trick? So much time and money is spent on systems updates, roofs, and structural issues, that many times there’s nothing left for what really makes the sale: what your potential buyers see. And more importantly, what they fall in love with.
People don’t walk into your house, and say, “Wow, they have all new electric. Let's buy.” That’s just a core expectation. The trick to selling houses fast is to seduce your customers to fall in love when they walk through. It has to feel like a home to them.
The Two Most Inexpensive Yet Surefire Ways We have Found
to Create this Atmosphere is Through Color and Through Decorating
A tastefully decorated house really stands out from the others. New house builders learned this a long time ago. Why do you suppose they hire interior decorators? But they have the advantage of creating one masterpiece to sell many. Rehabbers don’t have that luxury. But we discovered that a house can be “staged” to feel like a lived in home. Staging is the art of artistically placing décor items around the house. Perhaps a colorful place setting on the kitchen counter along with open coffee beans for aroma, and an open recipe book turned to a colorful picture. Bathrooms dressed up with beautiful towels, sweet smelling soaps, and window treatments as shower curtains. Finally, fireplace mantels decorated as if the family was already living there.
But even staging doesn’t create the ambience you need. It is the warmth that comes from color. You may have heard to use a white-on-white color scheme to remain neutral and not turn anyone off. The truth is – no one is turned ON either. Buyers aren’t attracted to all white houses. At best, there’s no emotion. With the use of contemporary designer colors, however, these same people fall in love with the home. That’s the emotion that sells. When they love, they buy. And they fall in love with houses that are brought to life with full color.
Lou has been successfully investing in real estate since the early ‘90’s, and is now sharing his vast experience with investors around the country. Lou’s students are earning tens of thousands of dollars monthly on their deals using his system. Unlike many of the speakers and mentors in real estate, Lou has both an undergraduate and a Master's Degree in Business and Marketing, and for 12 years he worked managing a 50 million dollar business for American Express.
He was on his way up the corporate ladder until he recognized that real estate offered a greater opportunity for financial freedom, and for the lifestyle he desired. Using his powerful formulas Lou was able to retire from his corporate job at age 37 and follow his passion - his first love - which is investing in real estate.
Lou has developed proven systems that create massive wealth through real estate investing. His unique approach with students is to focus on implementation of techniques rather than the theory. He teaches the “how” of this business – not just the “what”.
He has authored more than 7 books and courses about investing. His latest development ‘Online Real Estate Empire' has been helping investors around the country achieve financial freedom through real estate.
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