It is no secret that attorneys deal with clients on a daily basis who have a "House Problem". It still amazes me to this date how few investors are going after this niche market for real estate deals. Now, I do not want you to think that this is the "Holy Grail" of getting deals and that you will retire in one month from marketing to attorneys, however once you have built up a few contacts you will be amazed at how much less you will need to rely on the mainstream advice on how to get deals such as:
Bandit Signs
Mailing Postcards
Classified Ads
Bus Bench Ads
Flyers
Business Cards
There is a place for these marketing strategies however they all cost money. If you are on a tight marketing budget( like many of us when we got started) then building up business relationships with attorneys for referrals is a great way to go.
"Which Attorneys should I target" you might ask ? Well, let's think.
Do you think maybe:
Divorce Attorneys have clients that will need to sell their home.
Real Estate Attorneys have clients facing foreclosure.
Bankruptcy Attorneys have clients that are fighting foreclosure.
Estate Attorneys have clients who have inherited homes they do not want or can afford.
This is a sample of attorneys that you cam market too. Workers Compensation and Criminal Law attorneys are also a great resource of getting deals from. How will you get them to refer you deals? Simple, your job is going to be to show them the ultimate benefit why they should send you business which is that you can save them time and money and help their clients who are facing the risk of losing their home.
If done correctly and in a professional manner you will be amazed at the quality of leads that will come your way.
Gerhard Cronje has been a real estate investor for 6 years. He used to work in the medical field as a physical therapist but because of “burn-out” turned to real estate. He now resides in Daytona Beach, Florida and his specialty is lease options and marketing - finding unique and creative ways to locate deals before his competition is his niche.
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