Radio Ads!

[mrloexpertcruz]

Has anybody here ever run radio ads to attract motivated sellers? I have an opportunity to do some radio advertising and I want to know if the following sounds good to attract motivated sellers: "Do you want to sell your house fast at no charge to you? Have you tried a Realtor without success? Are you ready to be relieved of your debt? Then call us today at: xxx-xxx-xxxx We take care of all the details, marketing, maintenance and repairs, all at no charge or obligation to you. call today for more info: xxx-xxx-xxxx"
Somebody please give me some feedback and let me know what you guys would do with these radio ads.
Cruz

[tedjr]

How expensive are the ads? Most of the response will come from sellers who have no equity. If you can turn these into a positive cash flow with little risk that would be great. You may find some preforeclosures with some good equity too. In 83 we did a condo conversion  on East Riverside Dr and spent 60,000 on radio ads. We got a few lookers and only 3 or 4 buyers. I wish i had that $60,000 back.

Happy Hollidays and Thank you,

Ted P. Stokely Jr
11505 Sw Oaks
Austin, Texas  78737

512-301-9171 home
512-587-6177 mobile

[nplsdvr]

Radio is my specialty - and I wouldn't consider it for RE investing.

I think an earlier post calculated bandit signs at $3.50 each (sign and paying a kid to put them out.)  You can't get radio ads that inexpensively.  Radio ads could run $10 - $200 per spot, depending on your market, the station and the time they air.

One ad a day, isn't going to cut it - you need minimum 25 ads/week for 6 months just to get started, then maintenance after that.

As much as I love radio, it's just not the medium for this service.

[FRES1]

Save your cash.........We would NEVER run radio adds, target only motivated sellers, you will make more money and it will save you time and money.

[JasonVanOrden]

I don't suggest radio ads either.  You will find that the leads are not targeted enough geographically.  It doesn't lend itself well to getting the right kind of prospects to respond.

I would use direct mail or community papers.

Jason