ECONOMIC INCENTIVES AS MARKETING

[aznewbie]

I "think" lower tech will get higher results.
We'll see though, I sent some I made and printed out myself yesterday and I'm getting more ready today...

[kjb1891]

I thought of using a more expensive gift card, maybe $200 from the store of their choice, that I would give for free only when a deal is inked. I also thought maybe putting some kind of deadline for when they can get the card. For example, "If You Call by XX/XX/XX  You Get a FREE $200 Gift Card to the Store of Your Choice When We Buy Your House" or something similar. What do you think?

[TNinvestor]

Then it's not free.........

That's like saying "if you sell me your house I'll give you $200"
In marketing, where there are big strings attached, the offer in not effective.

[kjb1891]

That's true. I didn't think about that.

Some people may think that the $200 would be useful for when they're moving out though.

[Kawika_CA]

That's correct. It would probably be okay if you did a cash-back or free thing for closing and stated as such. It works in regular marketing. People love getting cash back. It worked for Discover and is the idea behind rebates.