Trouble with classified ad

[Derob]

Hi Guys

Petemfa is absolutely right! You have to test, test, and test again. That is what marketing is about. If you don't test, you ain't doing it right! I just did a direct market campaign for a company and I sent three different letters to three different sets of addresses. Then wait for any responses and see which ad performed best.

I run several Google and Yahoo ad campaigns and run up to three ads for every keyword. See which ad works best and brings in most responses. Take that one, dump the rest, then write other to try and beat it.

Try taking a couple of words out one week and see what happens, try something else the next week.

Remember, you have to have a headline to catch their attention. Ask a Question - big and bold.  TIRED OF PAYING RENT? or a good one I did for a Relator: I Just Saved a Buyer $45,000! But you HAVE to have evidence to back that up.  All caps for the headline only. The rest in regular case.

Don't be frightened to try something different.

[adayatatime]

That ad's a mess.

Keep it simple.

I BUY HOMES WITH CASH
IN ANY CONDITION,
AS IS,
NO INSPECTIONS,
NO HEADACHES,
NO REALTORS!!!!!!!!!!!!!!!!!!!  (people LOVE that)

5 DAY CLOSINGS

555-555-5555

Believe me, selling 'em ain't the problem.  You find a screaming deal and one ad in the classifieds on the weekend will bring in more buyers than you can handle.  Last house I sold was a dump purchased for $110,000
which was $45,000 under market. I DID NOTHING TO IT.  It sold first day! 65 phone calls and I'm in New England the market sucks here.

Pete,

So if you need no inspections how do you know that it is a deal that can be resold. For example foundation problems etc. I know you mentioned that you have been doing this for 20 years so maybe you know your area well, but Id like to hear how you prepare for the worst case scenario with an ad like this.

[big-fat-cow]

those are excelllent ideas!!!
have the same question regarding inspection.