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Real Estate Investing Forums  |  Real Estate Investing  |  Marketing Forum (Moderators: $Cash$, Bluemoon06, kdhastedt, Mdhaas, motivatedceo)  |  Topic: 800 number spellings « previous next »
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phatman5
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« on: July 11, 2008, 11:02:36 AM »

I am just registered my 800 number as 626-BUYS.   However I just found out STS-BUYZ is available the STS would spell out the initials of my business name.

My only concern is that BUYS with a Z sends off an unprofessional image. Does anyone else have any experience about something similar. I do feel that all letters may be easier to remeber even if slightly unprofessional.

Thanks
-Terry
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« Reply #1 on: July 11, 2008, 11:18:50 AM »

Using a 'Z' in place of an 'S' is acceptable.  I see it as a way of making your name stand out and to be more memorable.  But, there is a simple test you can do to see which works better.  Get both numbers and market them the same.  It costs twice as much, but in the end you'll be able to track how many calls came to each number.  This of course will let you know which sticks in peoples heads better.


GooD LucK!   beer
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Matt Fairfield
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1800Company
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« Reply #2 on: July 31, 2008, 05:30:51 PM »

I always put the spelling and then next to it in parenthesis the number.  Sometimes it's a pain in the butt for someone to sit there and type in the number via spelling on the phone pad.  And I am lucky my company has a cool name/website/number:

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fadi
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« Reply #3 on: July 31, 2008, 07:02:11 PM »

dude you're a walking advertisement, every post is about your company...
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$Cash$
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« Reply #4 on: July 31, 2008, 08:56:37 PM »

Fadi,

Awhile back I jokingly said I was going to write and e-book and Micheal Quarles said he wanted a copy, but the poster you referred to really needs one.



John $Cash$ Locke
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« Reply #5 on: July 31, 2008, 09:08:39 PM »

I won't comment not to get in trouble Smiley
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« Reply #6 on: August 03, 2008, 07:27:46 PM »

With regards to vanity numbers that use Words (i.e. 555-help), if you have a cell phone like a blackberry or any type of smart phone that has a qwerty still keypad good luck trying to dial the right number. 

Regular phone - dialing Help gets you: 4357
My Black berry with simulated qwerty keypad (2 letters on each button): 51'.

Just wanted to throw that out there.
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« Reply #7 on: August 04, 2008, 12:04:25 AM »

you guys are not geeting the point of having such vanity number... the idea is for people to remember the number....

Do you remember 1-800-FLOWERS or would you remember the number represented by the letters FLOWERS? Everyone knows 1-800-FLOWERS.

Mine is 543-2000, easy to remember but not as good as 1-800-FLOWERS or 1-800-RENT-A-CAR...

If you have the number on a bandit sign, people will remember a word more so than a number... If you send different types of marketing material, people will remember the word and establish a link between the marketing pieces.
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bcinvest
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« Reply #8 on: August 05, 2008, 12:06:35 AM »

I have a 1-800 vanity number that's one of the easiest to remember out there (I do pay a premium for it, and I won't plug it here :-) From my limited knowledge in this area, you IDEALLY want to have a vanity number that contains the following:

- As few numbers as possible (preferably no numbers)
- No misspellings (1-800-BUY-CARZ)
- No Hybrids of numbers and letters (1-800-BUY-2DAY)
- Says what the seller wants to do and not who your company is (e.g. 1-800-GET-PAID - no, this is not my vanity number)
- No 877 or 866 prefix: Equate "800" to ".com" and "888" to .net when you're looking up a site on the Internet. 877 and 866 is like .biz or .org - most people will automatically enter .com or .net before they think to enter .biz or .org.


Ben
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« Reply #9 on: August 06, 2008, 09:56:01 AM »

I like both easy numbers as well as spellings.

I used to have 13 toll-free numbers and now all of the marketing is directed to one.

866-SEL-ASIS...however...unless someone is seeing it they would obviously add the other L in SELL

try to get a number that has a number in it they already have committed to memory such as...

411, 911, or 1212

800-555-1411 OR 800-HOME-911

800 is definitely better than 866 OR 877

I must also mention that you need to TRIPLE VERIFY that your number is correct on your marketing pieces. I have made mistakes in the neighborhood of $20k with this one.

And John...that is a VERY funny image about the book.



Hope this helps,

Matt Gerchow
Currently In S. America for 4-Months...Next Stop…Thailand for 6-Months
« Last Edit: August 12, 2008, 11:57:57 PM by matt-gerchow-real-estate » Report to moderator   Logged

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Real Estate Investing Forums  |  Real Estate Investing  |  Marketing Forum (Moderators: $Cash$, Bluemoon06, kdhastedt, Mdhaas, motivatedceo)  |  Topic: 800 number spellings « previous next »
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