Most Effective Real Estate Marketing Strategy

[annepeterson]

Hi, I was just want to ask for more suggestions regarding real estate marketing, which do you think works the best? Is it classified ads posting? social media (Social Networking)? Search engine optimization? or Email Marketing?

[JasonAL]

Rather than take the "either/or" approach, why not do it all?
For me, classified ads and internet marketing has worked well.
I did the bandit sign thing before, but never felt comfortable
slapping up signs all over town, just to have them tore down
minutes to days later. Bandit signs are more of a shotgun approach,
so you'll get all kinds of calls (& tire kickers). Not saying they don't work...
they do.

Also, I've yet to mail out the 1st postcard or letter in the past 7 years.
Although, It's something I've considered doing. Expect response rates
to be around 1-2%....some folks get better results. Also, this costs $.

However, I don't see how email marketing would be effective.
Unless, you're talking about contacting sellers from classified ads
via email. On the other hand, if you're building a buyers list, then
having the ability to reach a large number of folks @ the push of a
button works well.

Free is always good. Posting on sites such as Craigslist, Backpage, Kijiji
have worked for me. You can further spread your message by implementing
social media, using sites like Facebook & Twitter. Not saying you'll have motivated
sellers ringing your phone off the hook, but rather, you're building your brand.
Also, getting ranked in the search engines should get you some results.

So, there is no "best", as each individual has varying budgets, business models,
and overall goals.

[pattydear]

No matter how many so-called "effective strategies" you have right there, if you have no passion, determination and hard work in what you do, then those strategies will not still become effective. It needs dedication too so that no matter how boring or tough the job is, you can still manage to smile without always complaining.

[Jim_Adams]

I agree with JasonAL, a strong marketing strategy is well rounded.  If you don't have the budget for everything, do what has the greatest return for the least dollars.  In my experience, highly targeted SEM works effective.  I say highly targeted because SEM for broad terms drive a lot of traffic but the conversion ratio to leads is lower.  SEO is a long haul strategy and depending on the competition can be pretty expensive.  The Web is a great way to target your consumers.  Even Facebook lets you hyper-target your ads.

[DavidRowe]

Depending upon what you're trying to accomplish ofcourse... there are many easy marketing techniques you can do.

Right now, I use the HIGHLY effective yellow letter method from a marketing company that i work with.

My phone is ringing off the hook with motivated sellers.  Only spent a couple hundred on marketing and I'm going to turn 1 or 2 deals easy from this.

Anyways, if you're looking for motivated sellers to call you, this is the BEST way to market!!

PM me if you would like the name of the company that I us as it is a rules violation to post it here.


Good Luck!

[jessepierson]

Depending upon what you're trying to accomplish ofcourse... there are many easy marketing techniques you can do.

Right now, I use the HIGHLY effective yellow letter method from a marketing company that i work with.

My phone is ringing off the hook with motivated sellers.  Only spent a couple hundred on marketing and I'm going to turn 1 or 2 deals easy from this.

Anyways, if you're looking for motivated sellers to call you, this is the BEST way to market!!

PM me if you would like the name of the company that I us as it is a rules violation to post it here.


Good Luck!

What list or group are you targeting with your yellow letters?

[MichaelQuarles]

Hello...

No matter which prospect group make certain they can afford to sell to you.... 

Good Luck

Michael

[nimmysnv]

Hi,

This all process will be helpful for you and they all have a respective advantages of the particular process.

Thanks and all the best

[elitejones]

The Internet can be a great way to advertise a new or ongoing business.By creating a web page, consumers can have access to information 24/7.Trust your instincts.Thanks for the recommendation.

[DavidRowe]

In my opinion, SEO is going to be the best long term play.  If you can get people coming to your website which has multiple squeeze pages on them, you'll constantly have leads in your pipeline.

Besides online marketing, the other best source is to market with yellow letters.  Hands down!

Let me know if  you have any questions about anything and I can direct you in the right spot.

D

[nimmysnv]

In my opinion, SEO is going to be the best long term play.  If you can get people coming to your website which has multiple squeeze pages on them, you'll constantly have leads in your pipeline.

Besides online marketing, the other best source is to market with yellow letters.  Hands down!

Let me know if  you have any questions about anything and I can direct you in the right spot.

D

Hi I do agree with you and the best part of it that the hits that you got through the search engine can be very helpful in enhancing business.

Thanks

[jinosbrovens]

My house is a typical small family home with a nice garden.It's a normal house, certainly not a luxury villa. I would expect my target market to be families with children or pets.While it's great for you as a career agent to have the support of a company or franchise, most of your business and repeat business is because of you, and not the company. Anyways thanks for the suggestions.

[Delondon]

I am sorry, but I am going to have to stick with the bandit signs. If you have tire kickers call you, get off the phone with them quickly. They will drain you! Most of your calls will be positive.

[leasimpsons]

You can do it all, all of the marketing process you'd mentioned works, you just need to focus and work with.
I can see a huge potential in Social medial marketing, this  will ensure your business profits, however, he needs to play with it wisely is necessary.

[Brett_S]

PPC – Pay Per Click campaigns are a good way of getting potential visitors to your website. PPC is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. Content sites commonly charge a fixed price per click.