Sending letters to homeowners

[javipa]

Interesting! I never fail to learn something when Javipa posts. 

Couple of questions -

1. Where do you physically type the "Termination Notice" on your envelope, and how big are the fonts? Are you using standard size white envelopes or something else?

how do you tie in the "Termination Notice" on your envelope to your message on your letter? Or do you tie it in at all? In other words, how does your mail-piece read?

Yeah, sure they open and read our ugly, organic letters, but that's not the end goal.  We can get a letter opened every single time, no problem.  We just type, "Termination Notice" on the envelope.  We've seen that used in email marketing all the time to get us to open emails.  Why not?  (That's not really a question).

I apologize for misleading you.  I don't actually put that on any mail pieces.  I wrote that sardonically to make a point about getting envelopes opened.  I have put other things on the mail-piece.  I wrote and circled the world "Personal" on a sheet of paper and scanned it into my computer.  I pasted the scanned image into my WORD envelope galley just to the left of the address block, and then every envelope has "Personal" written in pen and circled.  It looks organic.

However, I've seen the term "Termination Notice" used in email marketing, and it's just to get you to open it, and then of course the message inside says something like, "Don't you hate to hear about being 'terminated' blah, blah?.

Stating that on an envelope would certainly get it opened, but then how would that frame your pitch?  If I used my imagination a little, I suppose I could expand on the heading with something like, "Our offer terminates in 3 days from today..."  However, that would be a completely different advertising message, if not probably at tad offensive.

Thank you for the compliment anyway!!!  Ditto to you, too! 

 

[Brian(MD)]

It wouldn't matter anyway because my printer ink is not printing. This means I cannot type the letters anyway even if I wanted to.

There's a solution to this small problem...pull together a few bucks and buy more ink!

That works only if I could afford to pay to use click2mail. For me that is costly. I want to do something that still works but is not going to cost me a great deal of money or money at all.

Actually, using Click2mail is cheaper than writing out your own letters, you can mail out postcards for .34 cents each, whether it's 10 cards or 10,000 cards and this includes everything except the mailing list.

[tbodley74]

It wouldn't matter anyway because my printer ink is not printing. This means I cannot type the letters anyway even if I wanted to.

There's a solution to this small problem...pull together a few bucks and buy more ink! I will as soon as I get the money! Ink is not at all cheap.

That works only if I could afford to pay to use click2mail. For me that is costly. I want to do something that still works but is not going to cost me a great deal of money or money at all.

Actually, using Click2mail is cheaper than writing out your own letters, you can mail out postcards for .34 cents each, whether it's 10 cards or 10,000 cards and this includes everything except the mailing list.

I have my own mailing list.