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Real Estate Investing Forums | Real Estate Investing | Marketing Forum (Moderators: $Cash$, Bluemoon06, kdhastedt, Mdhaas) | Topic: Direct Mail Response Rates...
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mlove001
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« on: March 17, 2017, 08:15:23 AM »

Just curious what everyone else is seeing on their mailing campaigns. 

I've seen a drastic response rate drop in the past 18 months or so in the Raleigh area, and I assume it's because the market has improved so much over that time period.  What are all of you seeing lately?  What have you done differently to improve your results?

All the Best,
 Merrick
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reikiller
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« Reply #1 on: April 22, 2017, 02:01:07 PM »

I think direct mail is getting less and less responsive overall.
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WolfHouse
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« Reply #2 on: April 24, 2017, 11:22:40 AM »

I think direct mail is getting less and less responsive overall.

But the thing about DM is that most advertisers are chasing greener pasture. So there's less DM going out every day than there used to be.

From a reader's perspective, mail was originally highly sought after and people eagerly anticipated receiving a letter.

Then junk mail cropped up and people had the pile A, pile B sorting method to weed it out.

Now we're living in the era after that. The pile A, pile B is happening online with email, FB messenger, etc. And DM has appeal again.

After all, how often do friends and family send you letters these days?
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homesteadroad
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« Reply #3 on: May 03, 2017, 05:15:41 AM »

Higher email marketing responce rate depends on:

1) Finding emails in your niche
2) Effective Email subject that make readers to open your mail.
3) Get to the Point and Be Specific In Calls to Action
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Real Estate Investing Forums | Real Estate Investing | Marketing Forum (Moderators: $Cash$, Bluemoon06, kdhastedt, Mdhaas) | Topic: Direct Mail Response Rates...
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