Ron LeGrand's "Yellow Letter" campaign successes?

[ttandoc]

gccre,

So what was the creative idea that your friend did for just an additional .1 cents? ???

I hope you could share it to us.

[NYC-CommAppraiser]

Pray tell, 172600dollars, just how did you create that database?  

I am an NYC Commercial / Residential Appraiser.  If you need info/help with anything, I'd be happy to help you.

[SDagent]

I use a company to do my Yellow letter Campaign.   All you have to do is send your mailing list to them, and they do everything else.
You cant beat it, and it saves you time and lots oof haggling!

 

Thanks for spamming this board. Its weird as you being the owner of the company what is it that you use your own yellow letter business for?

[reguru]

I've been buying houses since 1999.  I;ve tried every type of marketing out there available to real estate investors, including bandit Signs, postcards (with 6 or 7 follow ups), Door to door flyers, Mail merge letters, you name it.  I have found that nothing works better than the yellow letter.  In fact, its the only form of marketing that I use right now.
We have a team of 5 new investors here in Jacksonville (right in Ron LeGrand's home town) that we train, and they all use the yellow  letter.  Each one of them consistently buy 2 to 3 houses every month by using the yellow letter.

I started a business last year in which we provide the service of getting the yellow letters written and envelopes hand addressed, stamped and mailed out.  We take care of campaigns for real estate investors all across the US.   Hopefully I won't get into trouble for mentioning it on this board, but you can visit the website and read everything there is to know about the yellow letter, how it works, what to expect, etc.  There's a great wealth of information on the site that you can use just for knowledge.

There is also a blog that's been started that has real deals that are being done using the yellow letter that is brand new.  New deals will be posted there from real people who use the yellow letter.  Check that out, too.
If you are serious about buying houses and not just playing around, the yellow letter is the way to go.
It's a great vehicle for new investors since it almost forces you to do deals.

Good Luck, and if i can answer anything else for you, let me know. 

[fadi]

See? comments like that makes newbies rush to use yellow letters thinking they found the secret to marketing.

The yellow letter is just one form of marketing, it gets opened because it looks personal and people will read it to find out whats in it. But like any marketing method, if you do not send it to the right audiance, the message is not convincing enough, or if you are not consistent enough, then you are wasting your money and time.

You can get lots of calls if you hand write "I would like to buy your house, all you have to do is call me" for example because it looks so personal, but there is no guarantee of the quality of the call.

Most people who market send out their letters once or twice and quit, or mail 100 letters thinking they will get few deals from that then get frustrated and think marketing does not work.

[reguru]

Yes, while it is true that you get alot of calls from unqualified sellers, you also get calls from MOTIVATED sellers.  And the key to ANY marketing is to get the phone to ring with seller leads.  Even if you mail regular computer printed letters or put out bandit signs every weekend, you may still get calls from sellers who don't want to sell their house.

my experience with the yellow letter has taught me that time and circumstances can change people's motivation significantly.  Getting the opportunity to speak with a seller now on the phone, and THEN following up will bring a better end result than mailing them 6 mail merge letters and hoping they call you.

Yellow Letters are an excellent way to get a flood of seller leads. There's no other way to put it.  I think its a great way for newbies to get over their "fear" and work on being able to detect true motivation through conversation.

[njss]

What do you usually say to those in foreclosure on those letters?  What seems to be most effective? Thanks.

[reguru]

The yellow letter is actually a standard letter.  The message on it works for ANY type of seller in ANY situation.  Remember, it is meant to personal, warm, and friendly.  If you start to talk about their personal situations, then all the sudden its not to warm and fuzzy any more.

There are samples of actual letters that people are using on the Yellow Letters website in the F.A.Q. section.  (It's question #18)  You have to go to SUPPORT then FAQ the #18 to Find the letter.

Hope this helps.