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Real Estate Investing => General Real Estate Investing => Topic started by: lillygilmore on June 02, 2010, 10:54:17 PM

Title: PPC or Organic SEO?
Post by: lillygilmore on June 02, 2010, 10:54:17 PM
Which one would you go for?
Title: Re: PPC or Organic SEO?
Post by: internet_guru33 on June 06, 2010, 11:56:26 PM
I go for Organic SEO.  Though it is the most time consuming, and the most tedious method of optimization for placement and rankings.
But if done properly, it can literally promote increased traffic and rankings for years.
Title: Re: PPC or Organic SEO?
Post by: Carlson on June 14, 2010, 06:14:25 PM
It really depends on your target market, your budget, and what terms you want to show up for.

Organic listings have been shown to receive a far higher clickthrough rate. And, sometimes the work you do can last for a fairly long time. The exception to this is if you're in a highly competitive field (like insurance), where other people might also be doing SEO work done on their site.

Do  your homework for SEO. There's a lot of snakeoil and outright incorrect information out there.

PPC, if done incorrectly, can be like opening your wallet over a drain. You need to be ready to spend a chunk of time testing, testing, and testing again. If you do this, you can definitely achieve a result. Normally for longer phrases that the big boys aren't bidding on. If you don't test, you're going to be overpaying for keywords that don't convert.  Once again, how competitive your market is plays a big role.  It is unlikely you're going to see a decent ROI (or any) if you have to pay $1.25/click.

In both cases, you're also going to need to look into testing landing pages and site conversion rates. PPC offers the advantage of being able to do this quickly. The downside is that when you stop paying, the traffic stops coming.

All in all, they both require a large time commitment to do properly.

If your business has a physical address, and largely deals with local clients, you may want to look into local search SEO. (Search on Google for it, you'll get more information that I can provide here).
Title: Re: PPC or Organic SEO?
Post by: michelle06 on June 15, 2010, 11:47:54 AM
I will go for Organic SEO.
You will surely invest a lot of time in going through all the process but the benefit it will bring you will be surely for a longer term.
Title: Re: PPC or Organic SEO?
Post by: leasimpsons on June 16, 2010, 02:34:48 AM
PPC is too costly. I would suggest you go for Organic SEO. However, sn SEO strategy is built up over time, it should reduce the cost-per-click price of a combined strategy. If a site ranks well for expensive terms, then you may be able to switch PPC bidding away from these terms and use the funds on covering other terms.
Title: Re: PPC or Organic SEO?
Post by: Little-Spectrum on June 16, 2010, 10:34:10 AM
A mix is a good idea. 85% of Google users skips the PPC ads and look only at organic, however for decent SEO work to imrpove organic results you are talking about time and $$$.

Go with both, jump on the PPC to get some instant results and use organic SEO to slowly build up your profile on the web. Remember as well proper SEO (not just mass link spamming and such) effects all search engines and should also bring you in valuable traffic from where the link is.
Title: Re: PPC or Organic SEO?
Post by: azcactus on June 22, 2010, 01:03:14 PM
If you're not ranking well for keywords that are likely to convert in your market, use ppc to generate instant leads. At the same time start educating yourself regarding SEO so that ultimately you will rank for the terms you want and not have to use ppc. My .02
Title: Re: PPC or Organic SEO?
Post by: Bahi on June 24, 2010, 04:54:17 AM
i'll go for organic SEO ofcourse it's more beneficial  & less money
Title: Re: PPC or Organic SEO?
Post by: Delondon on June 25, 2010, 08:35:11 AM
SEO is always the best way to go. Once you get your site indexed in to the search engines, you will be getting free traffic for life. Just make sure you keyword everything right. If you are using wordpress, make sure you get the cool SEO plugin "All in one SEO." :bobble
Title: Re: PPC or Organic SEO?
Post by: phoenixagent on June 28, 2010, 04:37:03 AM
If you got budget to spend and you know how to run a PPC program, I highly recommend ppc for faster results. But do not disregard SEO because it can also help to give you higher return of investments.
Title: Re: PPC or Organic SEO?
Post by: Delondon on July 13, 2010, 06:41:39 AM
Good stuff. Most people that are interested in real estate are not also well informed in the IM world. When it comes to targeting keywords with your PPC campaign, you have to be very targeted, and this takes some testing etc..... so as a newbie, you are going to have to spend some dough to get the ball running with a successful ppc campaign.
Title: Re: PPC or Organic SEO?
Post by: Brett_S on July 18, 2010, 06:51:50 AM
SEO's results will not be immediate, but they will be more reliable and last for far longer, which is the perfect business model for any company: Excellent results with zero expenses.
Title: Re: PPC or Organic SEO?
Post by: taxlienadvisor on July 25, 2010, 04:59:30 PM
Go organic - this way when you SEO you are actually optimizing your website. & your business simultaneously.

pay-per-click is really just advertising. When your money runs out, your ad goes away. you also risk your competitors simply clicking on your link and deleting your funds in the account.

organic SEO will stay with you. Once you've established a high ranking web-presence, consumers looking for you will find you, and you never have to pay any money unless you want to further increase your Google ranking.

Also a real estate company that has a dynamic Google ranking is worth far more than a comparable company with a low or no ranking (just in case you WANT or NEED to sell your company at some point)
Title: Re: PPC or Organic SEO?
Post by: kristinerussell44 on July 25, 2010, 08:28:27 PM
Will go for organic SEO, slowly but surely!  :biggrin
Title: Re: PPC or Organic SEO?
Post by: amasters321 on July 28, 2010, 11:17:21 AM
It depends on whether you can make a consistent profit w/ PPC. If you can, then you can quickly scale up. On the other hand, if the ROI isn't there because the CPC is too high then organic SEO is the only way to go. Of course, if you can operate a profitable PPC campaign then why not add organic SEO. You could also try to geo target your audience. For example, here in Indianapolis, Indiana (http://funindy.blogspot.com/) I might try to add the term "Indianapolis" to my primary keywords to get more targeted traffic.
Title: Re: PPC or Organic SEO?
Post by: fadi on August 01, 2010, 11:41:55 PM
Go with PPC. I've bought few houses using PPC, and when I turn off PPC I hardly get any hits.
Title: Re: PPC or Organic SEO?
Post by: tonnele on August 03, 2010, 08:22:53 PM
Basically, to ascertain what's better pay per click or Organic? I would test both first and then measure the return on investment That is the only true way you would be able to tell what's better.
Title: Re: PPC or Organic SEO?
Post by: paulmarks on August 08, 2010, 05:50:02 AM
Which one would you go for?

Organic SEO Would be the best to get stable results. As In PPC you will have to pay for Clicks and In SEO you need to pay for Google Ranking results. Yes, it is true that PPC will give instant results, but once you will stop paying for PPC then you will not get any conversion and once you will reach on page 1 by Google Organic SEO, then it will help you to get good return and you will stay there until the strong competitors don't come up.
Title: Re: PPC or Organic SEO?
Post by: Tassus on August 09, 2010, 12:42:55 AM
If you were running PPC in conjunction with Organic SEO this hit would not be as significant, and furthermore, you could quickly “buy” your way back into the search results and pick up pretty much where you left off until your natural rankings recover.
Title: Re: PPC or Organic SEO?
Post by: tonnele on August 20, 2010, 07:58:06 PM
You should concentrate on optimizing your website to attract the people in the area you are trying to target so that you can dominate the local searches. Organic is better and easier you just need to employ someone who has mastered the seo strategies and techniques that will quickly and cost effectively get you to the top of the search engines.
Title: Re: PPC or Organic SEO?
Post by: chrisadam on August 24, 2010, 04:04:01 AM
As far as I'm concerned, Google is a monopoly with only gad flies at it's door and that's a dangerous place for all of us.
We work at both strategies and now we show up almost equally well with PPC and organic but, it's a huge amount of work to keep up with it. Google says to make your web site what you want it to be and don't make it just for them but as soon as you go your own way you're in danger of losing page rank or wasting huge sums of money because you're out of compliance with some internal arcane concept they came up with without asking we the people who pay of we think it's a good idea.
Building a web site and making it search engine friendly these days is like teaching to the test in No Child Left Behind. You might even pass the test but hwat really have you lerned or produced.

I was outraged when I first heard about ppc about 9 years ago and everything I din't like is worse than ever. It's a ridiculous sytem and the costs and complexities go up everyday and leave good people in the dust. The internet is still a baby and I hope it grows up soon.

Title: Re: PPC or Organic SEO?
Post by: travisg on September 03, 2010, 12:59:45 PM
Organic is the good stuff but yes can take a while and be very time consuming.  PPC is also good because you can turn on the lead faucet when you want leads, kind of like direct mail.  I suggest going for both and if you don't have a lot of free time for social media, blogging, and social bookmarking sites,  you can always use wordpressdirect. 

What this program does is go out and search the Internet for relative articles for the keywords you set up and it searches for videos for the same keywords either once a day, once a week, or whatever you pay for really.  This all gets posted to your blog automatically without any effort.  I am not affiliated with this company but have used them with great results.  It is a very good productivity tool if you want organic seo over time with no effort.  Also, it posts the comments made on the article on your website and it looks great....this gives it great backlinks and over time will get good rankings for your keywords.

 Check it out and let me know what you think.  :beer
Title: Re: PPC or Organic SEO?
Post by: photon2157 on February 24, 2011, 05:08:46 PM
I think you'd need a synergy of both. PPC is more expensive, more of a shorter-term strategy, good at targeting long tails and generating instant results at a short time frame. SEO is more of a longer-term approach, more cost-effective in the long run and is more suited to targeting the more generic head terms.

But you definitely need both to complement each other. For instance, the learnings from your PPC campaigns can be applied to your SEO campaigns as PPC can quickly discover which keywords are worth the effort to optimize for based on click volume and conversion data.
Title: Re: PPC or Organic SEO?
Post by: avinashjog on March 11, 2011, 03:15:21 AM
To promote your property, a healthy mix of both PPC and organic SEO would be a good idea. You should make the most of using traditional SEO methodology and use PPC to get a larger number of hits and enquiries.
SEO will promote your brand and property while PPC will give you greater conversions.
Title: Re: PPC or Organic SEO?
Post by: chrissbenn on March 11, 2011, 04:14:19 AM
i think organic seo have lot of benefits , it requires less investment and huge impact while ppc have more investment and low traffic compare to organic seo.organic or natural search results or algorithmic means those lists or web sites, which gives them their position by virtue of its relevance to the user \ 's search terms or keywords. They are totally different from paid ads or pay-per-click ads, search firms offering lump sum of money.
Title: Re: PPC or Organic SEO?
Post by: moellerryan on March 19, 2011, 12:39:42 AM
You can get great traffic with both.  SEO will work much better if you have a niche and really target your keywords.  PPC you can also really target your keywords to less competitive keywords and you can drastically lower your cost per click and still reach your desired target market.  I believe you have to do both, test and improve over time.
Title: Re: PPC or Organic SEO?
Post by: Anthony696 on March 19, 2011, 06:39:31 AM
This is totally depend on the website if my business is new and i want some quick customer and my website is not ranking into the SERPs then I'll go for the PPC and if want customers for the long time and then i needed business for long time then i go for the SEO. Its cost is low from the PPC but is takes so much time.
Title: Re: PPC or Organic SEO?
Post by: rudulph on April 07, 2011, 05:49:07 AM
SEO is the best investment! The moment you stop paying PPC, your ad/site is nowhere. However, if you start doing SEO it is there as long as you do it correctly.
Title: Re: PPC or Organic SEO?
Post by: rudulph on April 07, 2011, 05:52:11 AM
SEO will always be the best choice! The moment you stop paying for your ads, then your site can't be on the results page however with SEO its a lifetime investment!
Title: Re: PPC or Organic SEO?
Post by: emmareed on April 08, 2011, 07:59:28 AM
I prefer organic SEO. It is cheap and time saving.
Title: Re: PPC or Organic SEO?
Post by: cata on April 12, 2011, 06:58:48 AM
It's not a matter of OR in my opinion, but a matter of AND.
PPC has the obvious advantage of being quick but it's paid. SEO has the advantage of being free but it takes some time in order to get good traffic.
Title: Re: PPC or Organic SEO?
Post by: deramussmith on April 12, 2011, 04:01:01 PM
I look at it this way.....PPC is paid advertising and done correctly you can generate some quick a consistent leads or potential sales.  If you don't pay your ads are gone in secs.   

Organic SEO on the other hand is something that takes time which can generate leads and potentials sales as well.  The only difference is, its FREE and they are forever.  Creating articles or content period will stay on the internet until you decide otherwise. 
Title: Re: PPC or Organic SEO?
Post by: jimmy4444 on May 03, 2011, 02:37:00 PM
I think Organic SEO is most reliable and durable. It builds your company reputation truly.  :cool
Title: Re: PPC or Organic SEO?
Post by: scostell on May 03, 2011, 09:22:19 PM
I'd concentrate on building up your SEO for sure.  That will build over time and maintain a level of exposure that will go away when you stop using PPC. 

I would also however experiment with PPC and see how it works for you. Google is always giving away free $100 coupons to new users and that would be a good way to test it out.
Title: Re: PPC or Organic SEO?
Post by: saim on May 07, 2011, 06:58:40 AM
Hey....
SEO is the best investment! The moment you stop paying PPC, your ad/site is nowhere. However, if you start doing SEO it is there as long as you do it correctly.
I am quite agree with you.... I would like to go with SEO... I think it is best option for money making...
Title: Re: PPC or Organic SEO?
Post by: Bryant001 on June 02, 2011, 06:27:51 AM
PPC is result oriented and fast way to get the traffic and costly too.So one should always be aware about PPC with great working and cost too.
On the other hand SEO takes time and low cost as compared to PPC.
It depends upon the choice to follow.
Title: Re: PPC or Organic SEO?
Post by: DannyBuys on June 02, 2011, 09:34:48 PM
I am also of the opinion that you should have both.  Focus more on the SEO for organic and have adwords going (don't require much work to keep going and testing). 

Last year adwodrs cost me about $22 per lead which is lower than most of the other things I do.  It added about 75% more leads to my web leads.  It's sort of hard to determine exactly the number of leads as sometimes I did not record some of the calls when I was driving and they were super far from being deals. 

It really works well when you search for we buy houses [city] and your website comes up 2 or 3 times on the page.   :biggrin
Title: Re: PPC or Organic SEO?
Post by: guidemesingapore on June 28, 2011, 06:06:04 AM
Natural Search Engine Optimization still refers to the processes and strategies that are undertaken to optimize a website so that it gets good relevance ratings based on the keywords that the site is responsive to. The only difference between Organic SEO and the SEO we now know is that natural Search Engine Optimization is a manual process vs. the current automated processes of page submission and alteration that characterizes "modern" SEO. Organic SEO focuses on promoting websites on the Natural search engine results also known as organic results in contrast with sponsored links (Pay-Per-Click/PPC). Natural Search Engine Optimization, if you really think about is a "purist" approach to website optimization because nothing is a "black box". As an expert in Organic SEO, you know optimization; you don't just blindly trust it.
Title: Re: PPC or Organic SEO?
Post by: aricajwalker on December 31, 2011, 12:53:39 AM
SEO and PPC are both beneficial, but SEO being a more holistic approach helps in better promotion of your company and product than PPC. PPC being a paid service would although give you a visibility, but on only limited search engines where you have applied for PPC only. SEO if done properly will help you get better ranking in almost all search engines as all work on almost similar algorithm.
Title: Re: PPC or Organic SEO?
Post by: jass on January 10, 2012, 06:24:34 AM
I think Organic SEO is includes adesign,user friendliness,keyword desity and hidden tag.but pay per click is used bidding.costs per  click differ on your industry and competition.
Title: Re: PPC or Organic SEO?
Post by: julie298 on January 13, 2012, 02:15:17 AM
Organic SEO is the best method of SEO campaign. You can get fast Result bu other illegal method but they are not longer and as long it will be banned by Google. But Organic seo result last for long time.
Title: Re: PPC or Organic SEO?
Post by: EdenSalmon38 on January 24, 2012, 02:29:33 AM
I'll go with SEO also. It's free and an effective strategy to achieve online visibility.
Title: Re: PPC or Organic SEO?
Post by: shannon354 on March 01, 2012, 10:12:48 AM
SEO is cheap process.. PPC cost more.
Title: Re: PPC or Organic SEO?
Post by: zackdavis1 on March 02, 2012, 09:02:27 AM
Thanks a lot friends for sharing your useful tips and suggestions...
Title: Re: PPC or Organic SEO?
Post by: travistane on March 06, 2012, 02:36:34 AM
I'll  go for the Organic. Aside from it's free, there are a lot ways to achieve higher visibility on Google!
Title: Re: PPC or Organic SEO?
Post by: TheBeliever on March 06, 2012, 07:10:33 PM
PPC is an expense, and Organic SEO is an investment.  That should help you make your mind up.  In fact, optimizing your site for the search engines is about as practical of an investment as putting a sign outside your store, and barring any blackhat techniques, it should last the lifetime of your site.