WordPress and Real Estate are a match made in tech marketing heaven if you ask me. WordPress’s flexibility, seo elements, and relative ease of use, coupled with an unbelievable community of users (and corresponding online documentation), have allowed it to become the world’s most popular content management system.
And real estate investors in droves are using wordpress every day as the backbone for their entire online web marketing efforts. But there seems to be a relative low number of investors using wordpress to build web entities. Instead of going into why this is so, I think it might be better to illustrate the reasons why most real estate investors should consider scrapping their current site in favor of something wordpress based.
Here Are 7 Reasons Why Every Serious Real Estate Investor Needs a Wordpress Website:
1. Save Money on Hosting
I recently had a conversation with a real estate investor who was paying one of the reputable real estate web vendors $300/month to have his site hosted. Ouch! With wordpress, hosting can be relatively cheap. ($7/month with bluehost or hostgator would probably suffice for most investors.)
2. Save Money on Website Maintenance Fees
The same investor who was paying $300 for hosting was paying $100 an hour every time he needed something on his site edited. With wordpress, learning to create or edit content is generally fairly simple. Sure, there are things that can be complicated for most real estate investors, but usually finding free or inexpensive wordpress help is no big deal. (Try typing “need wordpress help” over at http://search.twitter.com to see what I mean).
3. WordPress Plugins
Bottom line. WordPress plays with everything! Want to embed a youtube gallery with your latest posts? No problem. How about image links to all your social profiles. No problem. IDX integration. Yeah, usually not a problem. Lead capture forms? Free. Just Sold Stats? Free. (With Zillow or similar integration.) Google Maps, Analytics, Chat, etc. You bet. Lots of free toys play nicely with open source, free wordpress.
4. Inexpensive Design
There are thousands of wordpress templates out there any of which would work fine with real estate. Now of course some are better than others, and I have my favorites but the bottom line is this: You don’t need to pay a designer 2, 3, 5k just to get your website skinned with wordpress. And if you don’t like your first attempt, changing themes is an unbelievably painless process.
5. Search Engine Optimization
WordPress is search engine friendly right out of the box. There are some awesome plugins and tweaks that can seriously enhance the search engine friendliness of your wordpress site, but stuff that a lot of professional SEO’s would charge thousands for can be had with wordpress pretty much off the shelf. (That said, you still should pursue the tweaks I’ve alluded to here.)
6. WordPress Has Become Sort-of a Universal Language
Meaning this, if you need something special for your real estate investor based website it will be easy to find someone who can do it, if you can’t or don’t want to.
7. WordPress is Extremely Conducive to the Creation of Neighborhood, Area, & "One Type Offer" Style Niche Sections.
What do I mean here? Well, let’s put it this way, if you came to me and said you needed a new “short sale” website to drive local distressed property owners to, we could build you the "site" in about 1 hour. Why? We wouldn’t really be building you a new site. With wordpress, aggregating content onto a single page, with a customizable header, nav, and sidebar – all under the same install and domain — is no big trick!